January 29, 2012
Alphabet soup - Some copy CNC cut in urethane tooling board, like Renshape or Butter Board. The nice thing about this tooling board is that it holds a really good edge, and you can machine out parts with very thin walls and delicate features. It’s also ungodly expensive, so you get what you pay for. These will be assembled on to a board and dipped in “chocolate” - I’ve seen the final coated samples and they are very sexy indeed. Not sure if this is for print or TV commercial. Either way it’s an enormous international brand and I’m sure everybody will see this when it goes live.  

Alphabet soup - Some copy CNC cut in urethane tooling board, like Renshape or Butter Board. The nice thing about this tooling board is that it holds a really good edge, and you can machine out parts with very thin walls and delicate features. It’s also ungodly expensive, so you get what you pay for. These will be assembled on to a board and dipped in “chocolate” - I’ve seen the final coated samples and they are very sexy indeed. Not sure if this is for print or TV commercial. Either way it’s an enormous international brand and I’m sure everybody will see this when it goes live.